Marketing that’s Inclusive + Accessible

Reach the 1.8 billion people most marketing overlooks

What we do

We help mission-driven organizations close the gap between their values and their digital presence, because accessible marketing is better marketing. Captions, plain language, and clear design help every single person who meets your brand. We do it through three core services:

Creative Services

Workshops & Training

Accessibility Testing & Fixing

About the Founder

I’m Mara, founder of Embrace Access.

I started my business when I realized there was a gap in my own work. While creating marketing content for disability support organizations, I came across some digital accessibility guidelines. That’s when I realized the content I was making wasn’t readable or understandable to the very people those organizations served.

That’s why I teach as much as I create. I can fix one website, and that fixes one website. But when someone learns to see barriers themselves, they catch it in everything they make after that.

So that’s what I’m doing — encouraging people to get curious, learn how to be more inclusive, and break down digital barriers.

Headshot of Mara Waldruff, a Caucasian, millennial woman with long dark hair, smiling in an outdoor setting

Testimonials

Mara is a one of a kind creative force. She has an eye for creating visuals that tell stories in a unique way, coupled with an authentic heart for your cause.

Mara helped us develop an accessible logo for a new initiative, developed and produced interviews she led, and has become part of our communications and marketing teams at every turn.

She is part of next the next generation of communications professionals who understand this new landscape but unlike many, she is guided firstly by a strong sense of authenticity and integrity. 

-Elizabeth Field, Executive Director, LAND Policy Education Center

Working with Mara and Embrace Access has been a gamechanger. Her creativity, consistency, and passion for serving the disability community have strengthened CSNA’s [Community Service Networking Alliance] voice and impact.

Mara has done an incredible job promoting CSNA, elevating our branding, managing newsletter updates, and creating engaging social posts that keep community partners and advocates informed and connected. She communicates with purpose and has a natural ability to build trust and meaningful relationships.

Her work has expanded awareness, strengthened partnerships, and supported CSNA’s mission of connecting individuals with disabilities and their families to valuable resources and care. Mara brings heart, strategy, and follow-through to everything she does, and I am truly grateful for her partnership.

-Anne Bartels, Vice President of Marketing and Sales, PASCO